Adapting to Crisis

Amid a 'Learning Revolution,' the UK's Largest Remote University Taps Agency 23red

The Open University was seeking a social and PR partner

A female college student takes part in a class via video chat — The Open University says Covid-19 pandemic restrictions sparked a 'learning revolution.'Getty Images

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Britain’s largest distance-learning institution, The Open University, has hired agency 23red in a bid to attract more students and employment partners.

Top line

The strategy for the campaign is described by the agency as “flexible” and “responsive,” and will target the four nations of the U.K. to showcase the university as a destination for flexible and online blended learning.

Between the lines

Ceri Rose, director of marketing and communications at the Open University, said PR and social media would be “the beating heart” of the multichannel campaign being produced by 23red.