Amazon’s Holiday Stars, the Singing Boxes, Are Back to Spread Cheer

It's the third year of the campaign by Lucky Generals

Girl in a red dress sitting at a small pink piano
Amazon's singing boxes are becoming a holiday tradition for the brand. Amazon U.K.

Amazon hopes its singing smile boxes will tug on even more heartstrings this holiday season as they return in another upbeat spot—this time to the tune of preacher and singer Solomon Burke’s “Everybody Needs Somebody to Love.”

@lisalacy Lisa Lacy is Adweek's Commerce Editor.