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Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review.
The company launched about four years ago and since then has attracted an estimated $295 million in equity funding. In July, the company announced it had finalized a Series F round worth $76 million.
CEO Paul Hennessy described his business as “one of the auto world’s best-kept secrets” as a startup that has already achieved more than $1 billion in annual revenue and now looks to scale its nationwide service offering.