This Robotic Popcorn Machine Picks Flavors Based on the Film Genres People Love

Pop Bot activation helped promote Amazon’s Fire TV

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While streaming content companies have long tried to make the idea of going to the movies a stale pastime, a Portland-based agency’s new robotic popcorn machine is trying to bring a bit of life to the novelty snack.

For Amazon’s pop-up experience in New York City last week promoting Fire TV, Dotdotdash built Pop Bot, which let people pick a flavor based on their favorite genre. The device—on display in Dolby’s SoHo store through this past weekend—was in some ways a centerpiece for the 10-day experiential marketing initiative.

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