This Robotic Popcorn Machine Picks Flavors Based on the Film Genres People Love

Pop Bot activation helped promote Amazon’s Fire TV

Sweet and savory flavors represented different genres, depending on tastes in movies and toppings. dotdotdash

While streaming content companies have long tried to make the idea of going to the movies a stale pastime, a Portland-based agency’s new robotic popcorn machine is trying to bring a bit of life to the novelty snack.

@martyswant Marty Swant is a former technology staff writer for Adweek.