Experiential

This Robotic Popcorn Machine Picks Flavors Based on the Film Genres People Love

Pop Bot activation helped promote Amazon’s Fire TV

Sweet and savory flavors represented different genres, depending on tastes in movies and toppings. dotdotdash

By Marty Swant

July 1, 2019

While streaming content companies have long tried to make the idea of going to the movies a stale pastime, a Portland-based agency’s new robotic popcorn machine is trying to bring a bit of life to the novelty snack.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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