Plant-Based Products

Alpha Foods' Seed Kits Show Consumers What Its Plant-Based Products Are Made Of

First work from Mischief says the brand's vegan burritos don't grow on trees, but ingredients can sprout in people's homes

An Alpha Foods seeds pack
Alpha Foods will allow people to try and grow their own plant-based meat products, but they don't recommend itAlpha Foods
Terry Stanley
By T.L. Stanley

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Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets?

Of course not, because those snacks don’t grow on trees. And that’s the point of a new campaign from Alpha Foods, which has created seed kits that will allow people to sprout onions, corn, garlic, sunflowers, wheat and other ingredients that go into its pizzas, tamales and pot pies.

Why it’s not worth independently growing natural ingredients

For the cheeky stunt, it’s both the product and the process that counts, according to the brand and its agency

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Terry Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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