Diversity, Equity and Inclusion

AlmapBBDO Pushes Back Against Homophobia in Brazilian Soccer With Eye-Catching Stunt

#24 is called the 'gay' jersey and has been exiled

pele wearing a 24 jersey
A #24 jersey adorns a Pelé statue in Brazil. AlmapBBDO

By Mitch Reames

February 6, 2020

As America creates murals honoring the number 24 in memoriam of Kobe Bryant, the digit means something very different in Brazilian soccer. The number is considered the “gay” jersey, and soccer players around the country from local clubs to Campeonato Brasileiro Série A avoid wearing it.

Mitch Reames
Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.
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