AlmapBBDO Pushes Back Against Homophobia in Brazilian Soccer With Eye-Catching Stunt

#24 is called the 'gay' jersey and has been exiled

As America creates murals honoring the number 24 in memoriam of Kobe Bryant, the digit means something very different in Brazilian soccer. The number is considered the “gay” jersey, and soccer players around the country from local clubs to Campeonato Brasileiro Série A avoid wearing it.