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Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign.
New Zealand-born Allbirds had previously worked with a number of creative partners—including a global campaign from London agency Uncommon demonstrating the lightweight nature of Allbirds’ footwear last November and a 2018 “Meet Your Shoes” campaign from Anomaly—before officially designating Wrestler its lead creative agency.
In recent years, the brand’s marketing has included limited-edition releases in partnership with the National