Advertising

Allbirds Keeps It Native by Choosing New Zealand Indie Shop as Its Lead Creative Agency

The buzzy shoe brand is partnering with Wellington-based Wrestler

Rosie the pigeon
Most recently, the two supported Allbirds’s Tree Running shoes with a summer spot starring Rosie the pigeon (pictured) and Rio, a red-billed gull native to New Zealand.Allbirds, Wrestler
By Larissa Faw

May 27, 2021

Allbirds has named Wellington, New Zealand-based agency Wrestler as the footwear’s lead creative parter. The pair have casually worked together since the brand’s inception, including its original 2016 launch campaign.

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Larissa Faw

Larissa Faw is Adweek's agencies editor.

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