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Alaska Airlines in October named VaynerMedia Los Angeles its U.S. media agency of record, following a competitive review that began in July 2022.
The agency began work with the carrier at the beginning of this year, and has been focused on planning and honing its strategic vision since then. The partners’ first regional campaign, focused on Alaska Airlines’ Care Coalition, debuted during the Super Bowl to consumers living in the Bay Area.
Alaska Airlines led the review, confirming it did not tap a pitch consultancy for help.