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Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record.
The appointment of Wheelhouse Labs has two primary goals: to embed the brand further into popular culture and combat stereotypes of cannabis fans in the media landscape.
The alliance, announced Wednesday, comes just ahead of Weedmaps’ expected merger with Silver Spike Acquisition Corp. and its IPO (valuation of the combined companies is estimated at $1.5
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