Beer & Spirits

Ahead of Expected IPO Weedmaps Taps Jimmy Kimmel's Wheelhouse Labs to Embed Cannabis in Daily Culture

The deal aims to embed the digital cannabis marketplace in mainstream pop culture and bat back the stoner stigma

Weedmaps and Wheelhouse Labs logos
The appointment comes ahead of an expected IPO by the cannabis brand.Weedmaps
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By T.L. Stanley

June 2, 2021

Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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