Ahead of Ad Net Zero's US Launch, Clean Creatives Challenges the Group's Stance on Fossil Fuels

The campaign points out ANZ's member agencies also work with fossil fuel clients

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Climate advocacy campaign Clean Creatives is pressuring trade group Ad Net Zero to take a stance on fossil fuel companies ahead of the latter’s U.S. launch.

Ad Net Zero, which formed in 2020, describes itself as “advertising’s response to the climate crisis” and boasts wide-ranging support that includes the six biggest ad industry holding companies, the Cannes Lions and industry trade bodies, including the 4A’s, ANA, IAB and WFA. Following a global launch in 2022, the group plans to establish a U.S.



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