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A non-fungible token (NFT) auction is set to take place, which will see an integrated advertising campaign be made available to buy to raise funds for charity.
The auction will be open to bidders for a week in August to win a campaign by Ekstasy which will consist of TV, digital, digital out of home (DOOH) and radio advertising which will raise money for U.K. charity Magic Breakfast to provide school breakfasts to children.
Magic Breakfast provides 170,000 early morning schools meals to children across the UK to provide them with energy and nourishment to begin the day.
The winner of the auction will own the campaign’s business strategy, creative strategy and execution devised by senior members of the agency, which focuses on a child’s imagination coming to life as they eat and their energy levels increase.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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