The Agency Perspective on How Kobe Bryant Made His Mark on Advertising

The star had an impact on people at AKQA, Zambezi and more

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While he will always be best remembered as an NBA legend, Kobe Bryant had an impact off the court as well, particularly within the Los Angeles community.

The world of advertising is no exception.

Following the untimely death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) while on their way to Mamba Sports Academy, where Kobe coached his daughter’s team, agency professionals from around the industry shared their thoughts about Bryant’s impact and what they took away from working with him.

“I was fortunate enough to meet Kobe when he was 18 years old, and a long friendship was started.

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