Agency Network 180 Opens New York and MENA Offices

L.A./Amsterdam agency expands its global footprint

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Creative agency 180 is expanding its global reach.

The Omnicom-owned shop is opening three new offices: one in New York and two in the Middle East/North Africa (MENA). 180’s MENA offices will be based in Dubai and Doha, Qatar. They will join the agency’s current offices in Amsterdam and Los Angeles.

180 New York will integrate with social consultancy Brand Intelligence Operating System (BIOS), which specializes in audience-inspired creativity. BIOS is an Omnicom-owned incubator tech startup that will be strategically realigned to become 180 New York and integrated into the the agency’s operating system across the network.

Evan Weissbrot, founder of BIOS and former chief engagement officer at TBWA\Chiat\Day New York, will become president of 180 New York.

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