Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year

Agencies employed humorous, festive and philanthropic approaches to holiday cards

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

It was a long year.

Many agencies admit 2018 hasn’t been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials, agencies vie to stand out with inventive approaches to the holiday card.

Some agencies go for laughs, others good-natured cheer or homages to clients. This year also saw many agencies taking a philanthropic approach, as its seems more agencies found ways to give to local charitable organizations than in years past.

2018 also seemed to mark something of a move away from the more elaborate, high-budget efforts of some years past, as many agencies found more down-to-earth ways to ring in the new year.

Here

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in