Agency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year

Agencies employed humorous, festive and philanthropic approaches to holiday cards

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

It was a long year.

Many agencies admit 2018 hasn’t been too kind to advertising, but December tends to find them in mostly good spirits. Every year, as inevitably as cold weather and holiday specials, agencies vie to stand out with inventive approaches to the holiday card.

Some agencies go for laughs, others good-natured cheer or homages to clients. This year also saw many agencies taking a philanthropic approach, as its seems more agencies found ways to give to local charitable organizations than in years past.

2018 also seemed to mark something of a move away from the more elaborate, high-budget efforts of some years past, as many agencies found more down-to-earth ways to ring in the new year.

Here

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in