Agency Fancy Helps ‘Mask Match’ Link Donors With Medical Professionals in Need

In 24 hours, the shop created GIFs to spread the word

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New York agency Fancy created a series of GIFs and other social assets to promote Mask Match. Fancy

For doctors and nurses on the front line of the battle against the coronavirus, the only tools they have to shield themselves against the virus are protective clothing and masks.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.