Agency Fancy Helps 'Mask Match' Link Donors With Medical Professionals in Need

In 24 hours, the shop created GIFs to spread the word

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For doctors and nurses on the front line of the battle against the coronavirus, the only tools they have to shield themselves against the virus are protective clothing and masks.

But there is a dire shortage, and healthcare workers in the United States have taken the unprecedented step of asking the public to donate their masks to those on the frontline.

New York-based creative agency Fancy has created a shareable set of GIFs for the peer-to-peer platform called Mask Match, which enables people to send unused masks directly to hospitals and caretakers in desperate need of personal protective equipment.

Mask Match was founded by Liz Klinger and Chloe Alpert on March 19 to help fill the shortage of protective equipment.

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