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At Adweek’s live virtual summit this week highlighting independent agencies and how they’ve found success during the pandemic, Facebook’s head of partner management Katie Baldwin spoke with a panel of three top agency executives: Obele Brown-West, evp of media at Tinuiti, James Townsend, global CEO of ForwardPMX and Barbara Cavness, CEO of (un)Common Logic.
To kick off the conversation that was part of Adweek’s Breaking the Mold: Creating Long-Term Success for Independent Agencies event on Tuesday, Baldwin asked the roughly 500 viewers to participate in a poll, which posed the question: “What’s the biggest challenge your agency has faced in the past six months?”
Participants had to choose one option among adjusting to the new work-from-home culture; the lack of industry events and networking to create connections and spur innovation; less in person client connections; or the effects of the economic recession on client business and budgets.
While the panelists joked that...
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