What would you think as a parent if you came across a website selling bulletproof vests—some stamped with smiley faces and rainbows—for school-aged children? Would you find it absurd, or would you consider buying the armor for your kid?

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in