Agency Execs Create Fake Website Selling Bulletproof Kids' Clothes to Highlight America's Gun Problem

Employees from Digitas, Huge, Y&R and 180 L.A. participated

What would you think as a parent if you came across a website selling bulletproof vests—some stamped with smiley faces and rainbows—for school-aged children? Would you find it absurd, or would you consider buying the armor for your kid?

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