Agency Creatives Are Making Printable Posters for March For Our Lives Protesters

Demonstrators can download designs to print or share on social media

The idea was inspired by Stoneman Douglas students. Signs For Our Lives
Headshot of Erik Oster

Creatives around the country are providing poster designs for those taking part in demonstrations demanding tougher gun control measures on March 24.

When producers Aubrey Jones and Kara O’Halloran and associate creative director and art director Ellen Page came to McKinney chief creative officer Jonathan Cude with the idea of making posters for the March For Our Lives, they thought of creating them themselves but then decided it would be much more powerful if they could enlist creatives at other agencies to take part as well.

Cude estimates that there are around 105 designs on the Signs4OurLives site now and anticipates that number will grow by the March 22 deadline. Each of the designs is available to download as a PDF or in a format designed to be shared on social media, extending the scope of the effort beyond the March 24 March For Our Lives events. Creatives from a variety of agencies including CP+B, Connelly Partners, kbs+ and McKinney have submitted posters.

“Our feeling was that people were looking for a way to do something and contribute,” Cude told Adweek, especially after a call for help from all interested parties in March For Our Lives’ full-page New York Times ad. “I don’t think these kids need help communicating, because I think they’ve shown that they’re so much better at communicating than a lot of the people that have been communicating on this issue. This is about a show of support. I hope it shows where our industry stands on this issue.”

He added, “This isn’t about any particular agency brand—this is about individuals within our community coming together to do something together.”

To spread the word, Cude posted about the effort on Facebook and reached out to contacts across the industry. From there, it spread beyond advertising to related industries, such as the Los Angeles design community, and the message was further amplified when Julianne Moore and Bette Midler retweeted it.

So far, Cude said, he’s received nothing but positive responses. He hopes the recent momentum on the part of gun control advocates carries on beyond Saturday and through the midterm elections in November. The Signs For Our Lives site also informs viewers of “other ways to take action,” linking to groups such as Everytown For Gun Safety, Moms Demand Action and the Brady Campaign.

Some of the signs on the site seem more fit for marches, bearing messages such as “Book Bags, Not Body Bags” and “Protect Kids, Not Guns” in large fonts. Others may be harder to pick out in a crowd but could spark conversation on social media, such as a series of signs reading “If I Grow Up I Want To Be A …” and a text-heavy sign calling on politicians to boycott the NRA.

“Some of the contributions are more like print ads and some of them are more like posters,” Cude said. “I celebrate all of them … but some of them are probably better for the march context.”

Cude plans to march on Saturday with several of the signs, although he said he’s not sure which ones he’ll carry yet.

@ErikDOster Erik Oster is an agencies reporter for Adweek.