Agency Apologizes for Promoting Burgers on Twitter With an Image of a Journalist Executed by Isis

Valor Media client Z-Burger quickly deleted the message this weekend

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Michael Valor, founder of Raleigh-Durham, N.C.-based digital agency Valor Media, issued a series of apologies on social media following reports about a tweet that his shop posted to promote client Z-Burger over the weekend.

The tweet in question featured an image from a video released by Isis in 2014 that depicted American journalist James Foley moments before his execution. The still had been altered to include the line, “When you say you want a burger and someone says okay lets hit McDonalds,” along with an image of a burger and the line, “You disgrace me.”

According

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in