Agencies Thrive on Chaos, but Micromanaging Can Disrupt That Delicate System

Part of what's so enticing about the industry is its inherent mayhem

Chaos sounds bad, but for agencies it’s unavoidable, even essential. How we deal with it largely determines how strong the agency is. Chaos comes because each assignment is different, demands come in multiples, and there’s nothing linear or simple about the delivery. Everyone works on multiple projects and teams and does significant work for several clients at a time. At any given moment, deadlines and priorities can change. An agency is a naturally-occurring chaotic organization.