Accounts

Agencies Reveal Their Red Flags When Evaluating New Business Opportunities

Transparency is the name of the game

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Creative execs spoke to Adweek about the various factors that go into accepting or rejecting new business. Photo Illustration: Adweek
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By Jameson Fleming

April 4, 2022

Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process.

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Jameson Fleming

Jameson Fleming is Adweek's agencies editor.

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