Agencies Need to Invest In Existing Talent Versus Recruiting Outsiders, Study Finds

Employees are hungry to learn

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For several years now, agencies have been struggling to retain and attract the right talent for the evolving digital age. But findings from a recent study by smith & beta, a talent development and education management firm servicing the advertising industry, show that the answer to this problem could be as simple as investing in and training current employees.

In surveying 1,100 of its clients’ employees for the 2018 State of Digital Transformation and Talent report, smith & beta found that 85 percent of respondents feel they are just “middle of the road” or below average in the critical area of mobile design and development, but they also feel their companies are not doing enough to train them to advance their skills.

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