Agencies Must Advance in Health Care Messaging by Practicing Empathy

Authoritative marketing is a turn-off for those who need help the most

Shannon Ashe is not looking to end drug use. Instead, the licensed social worker has set out to eradicate overdoses. And in an industry that has historically shunned individuals who struggle with recovery, she is determined to offer a warmer approach. According to Ashe, fear of being shamed is one of the main reasons people don’t seek treatment.

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