Agencies Help Chicago Turn Black Friday Into Black Shop Friday

OKRP and Geletka sought to turn the traditional post-Thanksgiving shopping period into a call-to-action to support Black-owned businesses

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A City of Chicago ad campaign is putting special emphasis on “Black” in promoting this year’s Black Friday.

The city, in an alliance with the local Urban League, has tapped independent agency O’Keefe Reinhard and Paul and fellow Chicago-based shop Geletka to turn Black Friday into Black Shop Friday. The effort is intended to boost Black-owned businesses in the Chicago area on the day after Thanksgiving, which is typically the busiest in-store shopping day of the year.

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