Agencies Help Chicago Turn Black Friday Into Black Shop Friday

OKRP and Geletka sought to turn the traditional post-Thanksgiving shopping period into a call-to-action to support Black-owned businesses

Black Shop Friday

A City of Chicago ad campaign is putting special emphasis on “Black” in promoting this year’s Black Friday.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.