Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs

120-day payment terms and ownership of intellectual property

General Mills cereal boxes
The brief went out to both smaller and midsize shops. Getty Images

Consumer-packaged-goods giant General Mills is currently seeking new creative agencies to help promote its broad range of brands. But at least some of the shops that received a call to pitch have voiced displeasure with the conditions listed in the RFP.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.