Agencies Are Remaking Themselves to Satisfy Client Demands

Up-and-coming shops explore new business models

As traditional business models outlive their sell-by dates, the path to long-term success for smaller shops no longer runs solely through a Big Five holding group. Getty Images

By Patrick Coffee

November 13, 2017

In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital.

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This story first appeared in the Nov. 13, 2017, issue of Adweek magazine. Click here to subscribe.

Patrick Coffee

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.