Reentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transition

How shops are welcoming moms back to the fray

During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to flourish in the industry. Twenty years ago, she brought her then-5-month-old son on a commercial shoot in Los Angeles so she could breastfeed him, but as Fite recalled, “didn’t dare” tell her employer or client.

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