Agencies Are Finally Dropping College Degree Requirements

The industry follows Big Tech in loosening barriers to entry

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When agency veteran Eva McCloskey graduated from high school, she skipped college and went straight to a corporate job. And after rising through the ranks of the insurance world, she landed at creative agency Barbarian as one of its first employees. 

Once considered untraditional, her path is becoming more common, thanks in part to 14 trailblazing companies, including Google and Apple, that eliminated a college degree as a requirement in 2018 and brought in those who learned on the job or at coding boot camps. 

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This story first appeared in the Sept. 27, 2021, issue of Adweek magazine. Click here to subscribe.