Agencies Are Developing Their Own Products to Show Clients They Know How to Build a Brand

Shops can attract new business through bold product launches

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Grant Plotkin’s professional success began when he learned how to facilitate uncomfortable conversations.

When Plotkin founded his own design studio in 2020, just a year after he graduated from Parsons, he wanted to give prospective clients a reason to trust him. He bought a domain name, solicited contentious questions from his circle of friends and launched his own card game. I Am On Edge, which defies all personal boundaries with questions like “What did you not get from your dad that you’d want to give to your kid?” and “Which of your friends do you pretend to like?” has become synonymous with the agency itself. After

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in