Agencies and Brands Promise to 'Pitch Positive'—Can They Fix What's Broken?

Industry reflects on a scheme that will see the likes of Nestlé, Samsung and VCCP commit to kinder pitches

For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they’re often procurement-driven with the potential to diminish relationships with agency partners and lead to churn.

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