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For agencies, pitching, at its worst, can be an expensive, time-consuming exercise leading to late nights, low morale and diminished creative output. For brands, they’re often procurement-driven with the potential to diminish relationships with agency partners and lead to churn.
To tackle these problems in the U.K. sector, ad trade bodies the Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA) have banded together to get brands, agencies and intermediaries to commit to the Pitch Positive Pledge.
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