As Agencies Keep Adapting, Game Engines Emerge as an Effective Tool to Keep Work Going

The Mill is finding success using platforms like Unity and Unreal

Agencies continue to morph their processes as they navigate an uncertain future. Most notably, as the COVID-19 crisis rapidly unfolded, production has taken a hit. Shoots were either delayed or canceled. And though it’s admirable that agencies and brands continue to find ways to create, a steady diet of stock imagery and user-generated content may wear out its welcome.