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Can you imagine reading Oliver Twist and seeing an ad for oatmeal in the middle of the page? Juniper Park\TBWA painted a dark picture to draw attention to budget cuts to Ontario Library services.
Last month, Doug Ford, Ontario’s premier, and his government announced a 50% cut to library services in the province, a budget decision that resulted in layoffs and the immediate termination of inter-library loans.
Radio, newspaper and outdoor ads drove users to a Change.org
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