After Pausing New Slogan Activation, Las Vegas Will Restart Campaign at the Super Bowl

It’s the first time LVCVA has advertised around the game

christina aguilera
Christina Aguilera is part of the new Las Vegas campaign. Las Vegas Convention and Visitors Authority

During the Grammys last Sunday, the Las Vegas Convention and Visitors Authority (LVCVA) debuted a new slogan: “What happens here, only happens here.” But, in deference to the tragic deaths of Kobe Bryant, his daughter Gianna and seven others, the tourism group and its agency, R&R Partners, opted to stay away from planned activations that night.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.