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The Carl’s Jr./Hardee’s franchise is looking for a new lead creative agency after going through some major changes to its leadership and brand identity over the past year.
“CKE Restaurants, holding company for Carl’s Jr. and Hardee’s, is putting their U.S. creative and digital work up for review,” read a statement from the burger chain’s PR firm. “The company will be inviting a select group of agencies to respond to the RFP including current agency, 72andSunny who has been the AOR for six years.
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