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You don’t have to go far to find a Dum Dum lollipop. They’re often up for grabs at doctor’s offices, hair salons and the like, waiting for adults and kids alike to rummage through for their favorite flavor.
This ubiquity is perhaps the reason why the 95-year-old brand has laid low on the advertising front for nearly 30 years. But the brand, which is owned by Spangler Candy, is starting to get its feet wet again with a series of playful digital and social spots.
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