After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

180LA, incumbent on the account since 2010, did not participate in the review.

According to sources close to the situation, Mitsubishi had pitted 180LA against Los Angeles agency Omelet on unspecified project assignments in an attempt to pressure 180LA into working for lower rates prior to parting ways with the agency. At the time of the review, one source attributed disputes over fees as the cause for the split between Mitsubishi and 180LA, while others claimed it was not a mutual decision.

Butler, Shine, Stern & Partners also recently ended a long client relationship.