After 18 Years at One Agency, Global Creative Icon Eva Santos Is Planning Her Next Step

Proximity's worldwide CCO says creativity will be vital to 'rebuild ourselves socially and economically'

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Advertising isn’t a field known for its longevity and loyalty, with top talent and their agencies often parting ways every few years. But for nearly two decades, Eva Santos has been a fixture at Proximity, the global network owned by Omnicom.

In that time, Santos has risen to be not only one Spain’s top women in creative leadership, but also one of the world’s most respected agency executives. Serving as global chief creative officer for the past three years, she has been featured on a litany of awards juries, been a frequent public speaker around the world and was



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