After 10 Years, This Dallas Agency Is Still 'Greenlighting' Ideas, but With New Core Offerings

Greenlight focuses on platforms, programs and branding

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Specs
Who (L. to r.) Co-founder and CEO Erik Herskind, co-founder and COO Olivia Cole and creative director Todd Lancaster
What Creative agency
Where Dallas



In 2006, the founders of Dallas-based agency Greenlight were out celebrating St. Patrick's Day, drinking green beers, when they decided it was time to start their own shop. "There was a frustration about where big agencies were headed and a belief that a more nimble, more strategic, partner-driven structure felt better to us," said Greenlight co-founder and CEO Erik Herskind.

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