It was a roller-coaster year for the ad agency world, with creative highs and controversial lows. Then there were the ever-changing narratives that veered between both extremes, such as the triumphant success of McCann’s Fearless Girl followed by allegations of hypocrisy as the client’s parent company was found to have underpaid its female employees.
Today, we look back on a year of agency news and perspectives that together illustrate how agencies spent much of 2017 simmering in an emotionally charged stew of existential dread, passionate activism and spirit-lifting storytelling. (But can advertisers even be storytellers? We debated that too.)
Here are the 25 most-read agency stories from Adweek.com in 2017: