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The challenges facing the brand marketing ecosystem today are unlike any other we’ve seen before. This much, you all know. But how are the key players who make up this ecosystem adapting to a new, uncertain—though most certainly temporary—situation?
For some players, there are short-term fixes. But the coronavirus crisis is also presenting new ways forward for brands, agencies and publishers, as well as the technology that supports the online advertising ecosystem.
On today’s episode of Adweek Together, technology and media editor Josh Sternberg is joined by agencies reporter Minda Smiley to talk about the current stressors, and the solutions ahead.
Adweek Together is a daily live discussion, streaming at 1 p.m.
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