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Agencies have spent much of 2020 scrambling to adapt to unprecedented and ever-changing obstacles, but for many, it won’t have been enough. Since the start of the pandemic, nearly 60% of brands have cut their agency budgets and almost 40% could be on the hunt for a new agency over the next six to 12 months.
These figures come from an exclusive survey of 70 brand marketers conducted by Adweek Intelligence. The goal: Understand what brands thought of their agencies’ performance during this crisis and get a sense of what the impact could be on budgets over the coming year.