Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
In today’s bonus episode of Yeah, That’s Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom.
R3’s Greg Paull, Forrester’s Jay Pattisall and ID Comms’ Tom Denford take listeners back to the ’80s to talk through holding company history and how the industry became as complex as it is today. The experts explain why the holding groups went on acquisition sprees and eventually split creative and media. Later in the episode, they discuss why factors like the rise of the consultancies and clients’ desire for a simpler ecosystem catalyzed mergers.
It may be a Frankensteinian approach, especially for the biggest holding companies, but is it the right one? The analysts conclude with why a less complex ecosystem will make clients happier.
Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify.
