Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors.
But the 2010s were a new kind of decade, one that required a new kind of leader in the face of a rapidly changing industry and society. As the ad agency world finally confronted its caustic and toxic legacy of patriarchy, and faced harder questions than ever about the value and shape of creativity, those new to the industry—or struggling within it—sought a champion who would put the needs of the many over the egos of the view.