Leadership & Talent

Advertising's Most Inventive Leader Is Leaving. Here's What We Can Learn From Him

BBDO Bangkok's Suthisak Sucharittanonta is stepping away from agency life to be a director and photographer

suthisak-QA-2020 — After 22 years at BBDO Bangkok, Suthisak Sucharittanonta is setting off on his own.Courtesy of Suthisak Sucharittanonta

By David Griner

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For all their talk of innovation, most ad agencies basically just create ads. But Thailand’s BBDO Bangkok has a reputation for being able to create just about anything.

Instead of creating billboards about motorcycle safety, for example, BBDO Bangkok created a smart helmet that could automatically report a crash even if the rider was unconscious.

At the helm of all this creativity has been Suthisak Sucharittanonta, a 22-year veteran of the agency and its globally respected creative chairman.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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