Advertising Leaders Debate the Future of the Agency Model at Cannes

Most plead to keep it simple

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As creativity worked its way back into the spotlight and conversations at the Cannes International Festival of Creativity this year—to the relief of many—so, too, did discussions around the evolution of the agency model, with the common theme being: Please, please, please don’t overcomplicate it.

“Everyone was like, ‘How could you leave the creative world behind?’ I don’t believe I’m leaving anything behind. In the world we live in today, media is creative, creative is media.

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