Advertising Has a Crisis of Apathy and Otherness

Performative activism isn't going to solve a structural industry problem

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Empathy is a skill and, like any skill, it takes practice to get better. And it's a skill needed in the industry. Getty Images

When my daughter was just 7 years old, she asked me why the advertising she saw was so bad. Laughing, I told her it took hundreds of people and lots of meetings to make them so bad. Too young to understand my insider humor, she simply shrugged and continued watching TV.

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Yusuf Chuku is global chief strategy officer at VMLY&R.
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