Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been
And we’re likely to see more consultancies delving into advertising in this way
Consultancy Accenture Interactive acquired Droga5 earlier in April 2019.
Getty Images
As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry’s reaction was to this move.
