Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic

Creativity, logistics, safety and a whole lot of trust

In the second installment of Adweek’s Adnatomy—a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic—we sat down with the SimpliSafe team to chat about their latest spots starring Robbert Larson, the home security company’s masked-yet-friendly spokesperson.