Adnatomy: How SimpliSafe Kept Making Robbert Larson Commercials During the Pandemic

Creativity, logistics, safety and a whole lot of trust

robbert larson for simplisafe
Adweek's second installment of Adnatomy features the team behind SimpliSafe's Robbert Larson. SimpliSafe

In the second installment of Adweek’s Adnatomy—a new video series exploring how brands, agencies and production companies continue to make commercials during the pandemic—we sat down with the SimpliSafe team to chat about their latest spots starring Robbert Larson, the home security company’s masked-yet-friendly spokesperson.

Hear how members of Calyer Creative, Element Productions and SimpliSafe’s in-house marketing team worked together remotely to shoot the spot during atypical circumstances.

Watch the Adnatomy exclusive and full ad below:


@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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